Andrea Zeller crafts Virtual Reality and 360 experiences at Facebook. She earned her undergraduate degree in Film & TV from NYU in 2000, which led her to produce and edit documentary videos specializing in healthcare and international non-profits. Andrea then earned her M.C. from the UW Communication Leadership program in 2007, and led content strategy for Expedia’s hotels and activities businesses. Her first career as a filmmaker allowed her to think about perception and participation in experiences, which led to early thinking about writing beyond the screen at the University of Washington. When not thinking about virtual reality, you can find her in the reality of the East Bay, hiking and biking with her two kids and husband, Pete.