In his almost 10,000 days at the J. Walter Thompson Company, Bill Lane became one of the most decorated copywriters of his time – winning dozens of awards for his work on Kodak (Times of Your Life), Ford (Have You Driven a Ford…Lately?), Sprint and Northwest Airlines (Some People Just Know How to Fly). During Lane’s first years at J. Walter Thompson, he wrote the Kodak film “For the Times of Your Life” campaign, which won Clio for Campaign of the year and was later named Copywriter of the Year. Along with composer Roger Nichols, he wrote the song “Times of Your Life,” which was recorded by Paul Anka and became a top ten hit and gold record. During his career, Lane held Creative Director positions in the New York, Detroit, San Francisco, and Los Angeles offices of J. Walter Thompson, and also served as the General Manager of the J. Walter Thompson San Francisco office. Until retirement, Lane was Executive Vice President at Thompson and served as a member of its worldwide board of directors. He was the only advertising student recruited directly after graduation by J.Walter Thompson, New York. Lane is the Winner of numerous advertising awards – including a half-dozen Clios and several Gold Lions from the Cannes Film Festival.