As president of Elway Research, Inc., Elway has directed research projects for large and small businesses, associations, not-for-profits, public agencies at all levels, candidates, ballot measures and media outlets, including The Seattle Times, Knight Ridder and NBC News. In addition to being regularly and widely quoted in Washington state media, Elway is looked to from outside the region as an expert on Northwest politics; he has been quoted in Time magazine, The Economist, and nearly every major daily newspaper in the country. He has also appeared or been quoted on all six television networks and has appeared as a guest on local and network news programs, including NPR’s “Talk of the Nation,” and “To the Point,” CNN’s “Inside Politics,” and ABC.com’s “Political Points.” He pioneered the use of random-sample interactive polls on live television.  Elway has taught at both the UW and The Evergreen State College. He is a member of The National Council of State Polls and the American Association of Public Opinion Research. He is the publisher of The Elway Poll, the only on-going non-partisan, independent analysis of public opinion in the Northwest. He has directed The Seattle Times Washington Poll since 1984, and directed The Seattle Times/NorthWest Cable News Poll. He was also the research partner in the Front Porch Forum, a civic journalism effort of The Seattle Times, The Evans School, KCTS/9, KUOW and KPLU.