Hal Newsom

BA, 1952

Inducted 2011

Hal Newsom graduated from Beloit with a degree in economics before moving to Seattle. Unable to find an ad agency job, he enrolled in the UW’s journalism school where he honed his skills in writing as sports editor of The Daily. He built his first advertising campaign with the introduction of a new restaurant, The Burgermaster. He entered the U.S. Army as a private destined for the OCS School at Fort Benning, Ga., but not before 16 weeks of basic training followed by leadership school. When he returned to Seattle in 1955 after his Army tour, he renewed his search for an advertising job in Seattle. Newsom started at Safeco when he first arrived in Seattle and moved on to Cole & Weber, where he stayed until his retirement. Newsom was president and CEO of Cole & Weber when it was the largest advertising agency in the Northwest. He wrote various TV commercials for Boeing, which aired on Monday Night Football. He is also responsible for the iconic Wien air goose ads. After 33 years, Newsom retired from Cole & Weber, having produced more than 2,000 ads throughout his career. He has climbed Mount Kilimanjaro and Mount Chirripo; and climbed Mount Rainier twice. He has run marathons, is a master rower, bicyclist, and he sat on the board of Outward Bound of Seattle. Hal was diagnosed with Parkinson’s disease in 1995 and almost immediately plunged into activities related to the disease. He was one of the first board members of Northwest Parkinson’s Disease Foundation, which developed the Booth Gardner Parkinson’s Care Center at Evergreen Hospital. He sat on the board for eight years and helped create the facility to treat all aspects of Parkinson’s. He also wrote a book to help newly diagnosed Parkinson’s people: HOPE-For the Newly Diagnosed Parkinson’s Disease Person. (All proceeds from the book benefit the Northwest Parkinson’s Foundation.) He also sat on the board for Highline Community Hospital for 20 years and is an esteemed past president.