Advertising, public consulting and public service professional; WWII veteran.

Hoeck was a founding partner of a Seattle advertising agency: Miller, McKay, Hoeck and Hartung. The agency was well known for its innovative creative work; its clients included Rainier Beer, Bar-S Meats, KING Broadcasting, MD Tissue, West Coast Airlines, and Bardahl. He also worked on Warren Magnuson’s Congressional and Senate campaigns and helped Congressman Henry M. Jackson in his U.S. Senate race. In 1960, he served as the advertising manager of the Democratic National Committee. He played a major role in the 1964 election of four Washington state congressmen: Tom Foley, Brock Adams, Lloyd Meeds, and Floyd Hicks. In 1972 and 1976, he worked on the Jackson presidential campaigns. Hoeck has been very active in community service, offering his advertising and marketing expertise to a wide variety of causes and organizations.