Driving forward with agility, enthusiasm, and a sense of discovery as Uber’s Marketing Program Lead for the Pacific Northwest, Alexander Diaz does more than wrangle together new and creative marketing campaigns. Throughout his career, Alex (as he is known to his friends and colleagues) has worked across a wide range of industries — from startups to Fortune 500s — focused on go-to-market strategies and tactics for products and brands. Past projects have included Xbox One’s platform launch, Twitter‘s Ad Suite growth, and launching Uber in over 25+ cities. No matter which hat he is wearing, Diaz’s goal is simple: drive brand and product growth, success, and results through compelling, actionable marketing.

With a passion for community contribution, Diaz has been a member of the organizing committees for numerous TEDx and Startup Weekend events, as well as having served on the board for the Puget Sound American Marketing Association. Currently, Diaz is a mentor for students within the Minds Matter Seattle chapter, and as a member of the UW Communication Department’s alumni board. Not one to sit still — you’d be hard pressed not to find Diaz without a smile, a cup of coffee, and another adventure on the horizon.